The Brief
THE CHALLENGE
You can’t smell a fragrance through a screen. The challenge was to sell the feeling,not just the bottle.
OBJECTIVE
- Build desire
- Create brand awareness
- Drive product discovery
AUDIENCE
- 20–32 Years
- Social first shoppers
- lifestyle enthusiasts
The Idea
MAKE THE INVISIBLE FELT
CHHAYA isn’t selling a bottle.
It’s selling the feeling you leave behind.
कुछ एहसास, कभी नहीं जाते।
A fragrance that becomes a part of your story...
Social Media Strategy
CREATE DESIRE
Cinematic visuals and scent-memory stories create curiosity before revealing the product.
REAL PEOPLE-NOT ADS
Micro-creators and UGC build trust by showing CHHAYA as part of real everyday moments
RETARGET TO CONVERT
Engaged audiences receive product focused content with a clear CTA to purchase
